.folio — Founding Card Mockup V3

(a) 3 SKUs — dropped Vertical · Gradient as a standalone SKU; its back design is now the unified back across the entire lineup. (b) Card layout is dual-orientation: landscape front + portrait back. User holds the card landscape to read the front, rotates 90° to read the back. (c) Single shared back artwork file across all 3 SKUs; only the front plates and tier-label color differ between SKUs. (d) Spot UV gloss on Founding 100 + Founding Member backs only — per-element (shapes / finder-eye border / eye / .folio badge) with matte everywhere else.

3 SKUs · all CR80 (landscape physical, portrait back artwork) · Founding 100 (100 units, gold foil + spot UV back) · Founding Member (350 units, silver foil + spot UV back) · .folio Card stock (~75 buffer for $29 add-on, no foil, no spot UV). Production target ~525 cards Phase 1.

Physical card: CR80 standard 85.6 × 53.98mm landscape ratio. Front art: landscape orientation. Back art: rotated 90° to portrait orientation — cardholder turns the card to read the back. Both faces print on the same physical card via standard front-back press setup; orientation is purely an artwork decision, not a production complication.

Step 1: 1-2 sample card(s) per SKU via Custom Small Batch (CA, ~1wk lead, <500pcs). Step 2: full run via factory order (100+pcs, 3+wk lead) once sample scan-test passes >95% across iPhone XR/14/15 + Pixel 6 + Galaxy S10.

30mil PVC, CR80 85.6 × 53.98 mm · matte laminate · rounded corners (3.18mm radius) · landscape orientation, all 3 SKUs

NTAG215 (504 bytes user memory) · embedded · lock-bit on after URL write · unique URL per card via VDP (Tagstand FBT pipeline)

4-color CMYK both sides · 300 DPI · 3mm bleed · 5mm safe zone · sRGB → CMYK conversion · vector artwork supplied as SVG (3 unique landscape fronts + 1 shared portrait back) + per-card unique QR SVG via manifest

Custom FolioMesh "Pill V + Teardrop" pattern (Square 8) · vertical capsule pills + tapered teardrop diagonals · rounded-square finder eyes (border + inner eye) · orange→amber→gold gradient pills on #0a0807 bg + white finder eyes + light .folio corner badge · QR canvas matches body color so the gradient pills float seamlessly on the card · pre-flight scan-test gate required: >95% scan rate across iPhone XR/14/15 + Pixel 6 + Galaxy S10 in 6 lighting × 3 angles before full run

Bullnose pocket carved into bottom-right of QR · B4 quarter-circle (kappa=0.5523) · near-black pocket (#0a0807) + light "folio" + orange dot on all 3 SKU backs (unified) · production needs post-render module-skip so the pocket cuts the QR matrix cleanly (no chopped-bead artifacts)

100 units · front: pure black #0d0a08 body + gold-foil dot · back: unified portrait dark gradient + spot UV gloss (on shapes + eye border + inner eye + .folio badge only; rest matte) · two premium finishes per card

350 units · front: cool dark gradient #161426 → #221d35 + indigo glow + silver-foil dot · back: unified portrait dark gradient + spot UV gloss (same masking as Founding 100) · two premium finishes per card

~75-unit buffer for post-Founding $29 add-on · front: graphite flat #262626 + printed orange dot (no foil) · back: unified portrait dark gradient (no spot UV — keeps SKU margin healthy) · single CMYK pass per face, cheapest production complexity in the lineup

Founding 100: gold foil (front) + spot UV (back). Founding Member: silver foil (front) + spot UV (back). .folio Card stock: none. The two foil SKUs pair foil-on-front with gloss-on-back; the $29 stock SKU stays flat-printed on both faces for margin protection.

Spot UV varnish applied to specific element geometries only, NOT a full-canvas overlay: (a) FolioMesh shapes — every gradient pill + teardrop connector + lone bead. (b) Finder-eye outer border + inner eye — all three corners. (c) .folio corner badge — pocket fill + wordmark text. The matte black body canvas (everything BETWEEN these elements) stays uncoated and matte. Result: the colored graphics catch directional light against a matte field — strongest sheen-on-matte contrast.

Plate-change adder ~$25-50 between SKUs · QR is unique-image-per-card (rasterized in print pipeline, no VDP printed-text upcharge expected) · v3 efficiency: SAME back artwork file across all 3 SKUs — only front plates change between SKUs, and only the foil plate (gold ↔ silver) changes between Founding 100 + Founding Member fronts.

Black: #0d0a08 · near-black (body/back): #0a0807 · graphite: #262626
Gold: #d4a574 · bright: #f0c674 · deep: #b8853a
Silver: #c8c8cc · bright: #f2f2f4 · deep: #8a8a8e
Cool dark gradient: #161426 → #221d35 · indigo glow: #5b3aa8
Brand orange: #ff9f0a · amber: #ff9f0a → #ffba00 → #ffd400

All 3 SKUs: orange→amber→gold gradient FolioMesh pills on #0a0807 bg + white finder eyes + light .folio corner badge. Spot UV doesn't change color values — only adds gloss-on-matte contrast — so QR scan reliability is unaffected. Gradient pill colors hit ISO/IEC 18004 contrast ratio against the dark bg with margin.

100 Founding 100 print identical · 350 Founding Member print identical · ~75 .folio Card stock print identical. Per-card differentiation is NFC URL + QR image only (no per-card name / serial).

Official NFC Forum N-Mark · boxed variant w/ ™ symbol · white on dark surface (N-Mark_box_white_TM) used on all 3 fronts AND on the unified portrait back · vector EPS supplied to print vendor · Drupefruit LLC holds active NFC Forum License Agreement (signed May 2026)

Front (landscape): bottom-right corner, all 3 SKUs · Back (portrait): centered at bottom, paired with iPhone XR+ · Android 10+ device-compat line · clear-space = 1/2 mark width on all sides · mark height ~7mm at print scale (above 6mm minimum) · placement aligned with chip+antenna position (TBC w/ Tagstand)

Per NFC Forum License § 4(a–b) · TM symbol on first/most prominent use (built into asset) · attribution text on card sleeve insert: "The N-Mark is a trademark or registered trademark of NFC Forum, Inc. in the United States and in other countries."

Magnetic-close gift box for Founding 100 + Founding Member (special-edition tier — premium foil + spot UV deserves premium packaging) · standard sleeve for .folio Card stock · N-Mark attribution insert required on every SKU per license § 4(a) · sourcing assistance requested from Tagstand white-label fulfillment